In an economy where +70% market value comes from intangible actives that are difficult to assess, such as brand value, intellectual capital and good will, both the individuals and the organizations are especially vulnerable to anything that may damage their reputation.

Hybrid threats seek their strategic objectives by influencing decision making processes of their victims and undermining their values, their social structure and the people’s confidence.

The vectors of attack used in advanced persistent threats (APT) are not different to those used in other types of cyber-attacks. The main difference is the selective approach, motivation, persistence and resources of the attackers.